Archive for the ‘branding’ Category
Can Creating Experiences Improve Internet Marketing Results?
Experiential Marketing uses brand relevant experiences to appeal to both the rational and emotional buying triggers of the intended audience. Sometimes, it is also termed as customer experience marketing because the idea is to communicate the essence of the Brand through a personalised experience.
Experiential marketing deals with customer experiences and is quite different from traditional forms of marketing, which focus on functional features and benefits of products. Consumers’ decisions are much more influenced by emotionally generated feelings than by their rationally derived thought.
According to Luminous (http://www.luminous-asia.com), an experiential marketing firm, the idea of experiential marketing reflects a right brain bias because it is about fulfilling consumers’ aspirations to experience comfortable and pleasure feelings and Read the rest of this entry »
No CommentsSouth Indian Bank Hikes Nre, Fcnr Deposit Rates
Interest rates on NRE term deposits have been increased by up to 0.36 per cent for various maturities, the bank said in a release here.
As per revised rates, interest rate on NRE deposits of 1year to less than 2 years and 2 years to less than 3 years has been increased to 3.16 per cent from 3.08 per cent and 3.46 per cent respectively.
Interest rates on deposits of 3 years upto and inclusive of 10 years have been raised to 3.81 per cent from 3.45 per cent .
Interest rate on 1year to less than 2 years FCNR deposits denominated in US Dollars have been increased to 2.41 per cent from 2.33 per cent, on two-less than three years to 2.71 Read the rest of this entry »
No CommentsHow to Protect Your Life and Properties From Electrical Problems
“Every household needs electricity for it lights up your house and runs almost every pieces of appliance in your home. Television, refrigerators, ovens, iron, electric fans and many more are run by electricity, that’s why adequate knowledge and understanding on how electricity works is a must. As a homeowner, you have to make sure electrical installation is in good condition or else you will lose a large amount of money for your properties and your life will be at stake.
Electrical repair is the worst and the most dangerous repair in your home, that’s why you should hire a certified professional electrician in Putnam. Make sure that the Westchester electrician you’ve hired knows how Read the rest of this entry »
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